Only do good Chinese gojiberry-ningxia Zaokang gojiberry Company's growth path（part.2）
Only do good Chinese gojiberry-ningxia Zaokang gojiberry Company's growth path（part.2）
As sales continued to pick up, Zhu built up a client network in the trading market and, after intense preparation, incorporated Shanghai Zaokang in 1998 as a dietary supplement company. Under the scientific management of the company, the sales outlets of Zhongning gojiberry in Shanghai are increasing day by day. At the same time, the mode of trading market has been increasingly manifested limitations, there is no room for development and expansion. Zhu Yanhua will look to the supermarket, the first will be the early into the early Kang Goji into the Shanghai A & M supermarket and then infiltrate other large supermarkets. In 1998, Shanghai's supermarkets began to enter the rapid development stage, where the supermarket opened, Zaokang Medlar can enter where. Facts have proved that this approach to the follow-up development of Zaokang brought a huge role in promoting. That year, Zaokang medlar market share in Shanghai reached 70% .
“Trees don't grow without roots, and water doesn't flow without sources. If agricultural enterprises want to become big, they must follow the path of linking production and marketing, and have their own product supply channels,” Zhu Yanhua told reporters, as new situations emerge, so do problems. As demand for goji berries grew, Zaokang often struggled with supply, and now he had a long-term plan.
Instead of trying to organize supplies in Shanghai, he decided to set up his own goji berry processing plant. With this goal in mind, he returned to Zhongning County in 1999 and registered to establish Zongning Zaokang gojiberry development company. At that time, he had only 50,000 yuan to start the capital, but also to ensure the Shanghai sales company 500 tons of goji berry supply. Drawing on the experience of Shanghai, Zhu Yanhua continued to take a hands-off approach, the high price of the hands of Chinese gojiberry wholesalers medlar, obtain trust to pay part of the down payment on credit to allow the money to flow up. Zaokang gojiberry so hot to dry up.
From 2006, Zaokang gojiberry in accordance with the quality standards of Green gojiberry and organic gojiberry, and farmers planting gojiberry Butt, take the lead in creating their own gojiberry base. In order to drive local farmers to get rich together, Zaokang Lycium barbarum co-operative was set up, which adopted the model of“Co-operative + base + standardization” and implemented standardized cultivation and management. Zhu Yanhua introduced that the company leases the land in the hands of farmers, focuses on the construction of a standardized Chinese gojiberry planting base, and rehires local farmers to work in the base during the whole process of planting and purchasing, to make the income of ordinary farmers more than 2 times than before the transfer of land. At the same time, the demonstration effect drives local cinong to raise the whole level of planting Chinese gojiberry, improves the product quality and increases the economic benefit per mu of land. Up to now, Zaokang gojiberry has led 15,400 households, 55,460 people specializing in gojiberry cultivation, picking, to ensure the company's production of essential raw materials sources, the true formation of planting, processing, marketing integration management pattern.
