Zaokang goji berry won the most influential enterprise brand of the year of brand agriculture
Zaokang goji berry won the most influential enterprise brand of the year of brand agriculture
The golden autumn consumption season of 2021 Chinese farmers' harvest festival was launched in Beijing on September 7, and Zaokang won the "most influential enterprise brand of brand agriculture year".
The annual influence brand activities of brand agriculture are guided by the rural industry development department of the Ministry of agriculture and rural areas, the market and Information Department of the Ministry of agriculture and rural areas, the quality and safety supervision department of agricultural products of the Ministry of agriculture and rural areas, the quality and safety center of agricultural products of the Ministry of agriculture and rural areas, the China Green Food Development Center, the foreign economic cooperation center of the Ministry of agriculture and rural areas, the agricultural trade promotion center of the Ministry of agriculture and rural areas, the National Agricultural Technology Extension Service Center Supported by China Agricultural Reclamation economic development center, the organizers are China high quality agricultural products development and Service Association, China Agricultural Products Market Association, China rural cooperative economic management society, China cooperative economic society, national food and nutrition advisory committee, China Green Food Association, China aquatic products circulation and Processing Association, China Vegetable Association, China Agricultural Mechanization Association, China Agricultural Technology Promotion Association Beijing Packaging Technology Association and Agricultural Cultural Heritage branch of China agricultural society. The co sponsors are farmers' daily, China agricultural film and Television Center, China Rural magazine, China Agricultural Publishing House, China trade news, China economic network, China food industry magazine and Sina Weibo.
It is understood that the golden autumn consumption season will last for three months, focusing on marketing to help farmers, benefit farmers by consumption and strengthen farmers by brand, and promote all kinds of market subjects to carry out marketing and promotion activities such as exhibition, live delivery and special promotion, covering more than 150 regional public goods brands of agricultural products, covering more than 600000 kinds of agricultural and sideline products, with the participation of more than 300000 businesses. Alibaba, Pinduoduo, jd.com, meituan and other e-commerce platforms as well as wholesale markets and supermarkets will attract the majority of urban and rural residents to spend the holiday shopping by issuing consumption vouchers, discounts and profits, flow tilt and other means.
The relevant person in charge of the market and Information Technology Department of the Ministry of agriculture and rural areas said that giving full play to the festive effect of the harvest festival, continuously holding golden autumn consumption season activities, and organizing multi field, multi-level and diversified production and marketing docking and consumption promotion activities are conducive to helping farmers not only harvest but also increase their income. With the active participation and support of major e-commerce, leading enterprises and industry associations and the active organization and joint promotion of local departments, the golden autumn consumption season has become a loud brand of China's farmers' harvest festival.
