Chinese Goji berry Expo 2022 grand opening, Zaokang invited to participate

25-06-2022

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On June 22, the Gojiberry Expo officially opened. Many people who seek the health of Chinese gojiberry, including Zhu Yanhua, president of the Goji berry Association in zhongning, came together to share their health in the name of the Goji berry world, started an exciting journey to explore the development of Goji berry industry.

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This expo adopts the combination of“Online + offline” and“Domestic + international”, with online-based hosting mode, one of the highlights is to increase the content of international sections, to ensure that the epidemic prevention and control of the normal conditions.


There are a total of 19 activities, the activities of distinctive features, prominent themes, colorful. It includes the opening ceremony of Goji berry expo, “1 + 1” International Summit Forum, the release of important scientific and technological achievements of Goji berry industry in Ningxia, the introduction of Goji berry enterprise new products, the supply and marketing docking meeting and the live broadcast of carrying goods competition, the visit and inspection, and the closing ceremony of Goji berry Expo.

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The international segment was added to the event for the first time. In order to expand the international influence of the Goji berry Industry Expo and strengthen economic and trade cooperation, the Expo will invite international guests to participate in keynote speeches and summit forums, and set up an international exhibition area in the pavilion, and to build a korean-themed goji products-based museum, invited international exhibitors to participate in the production of bilingual promotional videos. Through the overseas edition of the People's daily, the International Department of Xinhua News Agency, China Daily, China News Service, CGTN, the French Chinese website, Japan's East Asian radio and other media, to strengthen online and offline publicity and reporting on the high-quality development of the Chinese gojiberry industry at the Goji berry Industry Expo and in all major production areas across the country, so as to enhance the popularity of Goji berry abroad, propagandizes “Ningxia goji berry, expensive in the genuine, Zhongning goji berry, genuine treasures”, spreads the goji berry good sound to the world, tells the Ningxia goji berry good story.

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At the same time, the latest research and development results of Goji berry Science and Technology were released. Mapping out the world's first medlar genetic map and physical map, annotated 716 medlar-specific genes, breakthrough in specific gene mining technology, to develop and improve brain function, treatment of diabetes, depression and other 6 Goji berry new function products.

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The world-famous journal《Nature》 special Chinese medicine published academician Su Guohui on the Ningxia Goji berry of the latest 2 research results. The exhibition will release the scientific research results of the key research and Development Plan of the autonomous region-the basic research project of Chinese Gojiberryfunctional substances, the precision manufacturing technology and application results of Chinese Goji berry high-value products, the latest achievements in scientific research, such as basic research on effective substances of gojiberry, promote the high-quality development of Lycium barbarum industry in China.


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