Lycium barbarum is drought resistant
Lycium barbarum is drought resistant, salt and alkali tolerant and sand resistant, so it is very suitable for planting in arid areas. Ningxia has a lot of ten thousand mu ecological wolfberry manor, large-scale wolfberry forest to block the wind and sand on the local people "invasion". Goji berries play an important role in agricultural ecological environment.
Lycium barbarum is also a "green bank" for local villagers in Ningxia. In the past, wolfberry was a red fruit to help villagers get rid of poverty; now, wolfberry is a "golden bean" for enriching the people. Song, embroidery, paper-cut... Ningxia can be seen everywhere wolfberry figure. It can be said that Ningxia people's life is inseparable from wolfberry.
In the past, in the minds of many consumers, wolfberry was mainly used to cook soup, or to decorate some dishes. But now it's different. Lycium barbarum is changing from a supporting role to a leading role. Not only is the private sector doing it, I found that Chinese government departments are also setting up platforms for wolfberry banquets, and some vocational schools have begun to cooperate with hotels to form a "industry-university-research" link.
At present, Ningxia has created about 400 wolfberry dishes. In the hands of chefs, elements such as wolfberry roots, stems, leaves, flowers and fruits can be made into delicious dishes.
If you travel to Ningxia, you can see more and more restaurants offering wolfberry dishes. These dishes conform to the consumption demand of green, nutrition and health, win the favor of consumers, and extend to form new cultural tourism and health care consumption hot spots.
Whether it is the "standard" of young people's health care of "boiling the deepest night and soaking the thickest wolfberry", or functional foods such as wolfberry glycopeptide and liver-protecting tablets gradually enter the hospital nutrition catering channel, Ningxia wolfberry medicine and food homology attribute determines that it is inseparable from the concept of health.
We should improve our independent research and development ability and make deep-processing products more refined. At present, Ningxia has mature products such as wolfberry pulp, other deep-processed products are not large enough and refined. We should continue to dig deeper into its value, unlock more new ways of "cross-border" and "touch the net", and expand the influence of wolfberry among young consumers.
Outreach efforts abroad should be intensified. Traditional Chinese medicine is very hot overseas. With the help of this hot spot, we can deepen the promotion of Ningxia wolfberry's effects of tonifying kidney and nourishing liver, moistening lung and improving eyesight, delaying aging and improving immunity in the hearts of overseas consumers, so as to further expand the consumer population and market of wolfberry.
